Just finished watching
the video ‘Bring it on’, by P-Square ft. Dave Scott, and am so glad I didn’t
waste my ‘MB ’downloading it. I can actually watch this video with my youngest
sibling without feeling shy or getting to answer questions like, “Aunty Ada,
where do they get all these girls that dance half naked from? Don’t they have
parents?”
As we constantly
advance through time, living day to day as deemed fit by the Almighty; our
ability to take note of certain situations and occurrences continues to
increase until such a time when nature starts to take its course and senses
dwindle. But that’s a story for another day. Today however, our observations
aid us in comprehending and totally understanding the ‘way of the world’ as we
know it.
With this, our focus is
yet turned again, to the world of ‘NIGERIAN MUSIC VIDEOS’ but this time rather
than being a celebration of the quality in conceptualization and development;
attention is aimed at the seemingly barefaced manner in which indecent exposure
and vulgarity is promoted rather than controlled. This piece does not aim to
challenge the rights to ‘freedom of expression’ possessed by every individual,
but to understand the basis of permitting offensive language, semi nudity and
violence to be aired on ‘daytime television’ as seen on various channels. For
Christ sake our children are watching!
Recall a situation when
I was watching a music video with my dad and he said, “kedu ihe iberibe a na egosi na ‘TiiVi’ ahu? Biko gbanyuo nu ‘TiiVi’
ahu!” (What nonsense are they showing on the TV, switch off that
television). During his days, explicit content (whether violence, nudity or
strong language) were mostly aired at night. This gesture was certainly
positive, even though not 100% full proof, as the stubborn teenagers would
sneak out at night to watch television. Nowadays, such a gesture doesn’t seem
to hold water anymore, and even though sometimes, attempts are made at blurring
out a few really indecent material such as naked breasts, buttocks, the foul
language is simply untouched, which seems like a ‘half baked’ approach to say
the least.
The most likely
‘counter-argument’ would be the ability to activate the ‘parental control’
sequence, but not every parent is always available and how long would such a
measure be upheld? The development of well rounded individual usually involves
exposure to various spheres of life ranging from music, arts, science, to
technology, from as far back as childhood and total restriction from ‘music
channel’ might be seen as harsh, and many distort the youth’s development. The
regulatory body on the other hand, I wonder if they are comfortable with these
videos and the time they are being aired. The institution constantly puts out
material to all broadcast stakeholders to reduce the craze of indecent material
being spread which on the local front, seems to be adhered to.
Why does it seem to be
‘non-reflective’ in pay/satellite TV operations, especially when they seem to
be primary source of viewing material today? Surely, these operators are
subject to the broadcast regulations of the governing body within their geographical
location of base and as such, requires them (pay/satellite TV operators) to
abide strictly or risk incurring heavy sanctions or even worse. Given the ever
growing economic imbalances in the country especially in terms of unemployment,
lack of investment, capital and power outages, more and more youth may get
sucked into committing hideous acts for fun, and they blame the ‘devil’ while
majority of our music celebrities are the ones to be blamed.
Constant exposure to
indecent material and sexually explicit content may fuel a ‘lustful rage’ in
younger individuals and prompt them to engage in such dishonorable acts that
may impact the society negatively as a whole.
While watching various
music videos on satellite TV recently. I was able to observe the trend in ‘not
beeping sexual swear words’, ‘not blurring out exposure of female body parts’
and ‘not editing violent references’. The most worrisome part of these
observations was that these videos were shown in ‘broad daylight’. Does this
mean that the regulatory body simply pays ‘lip service’ when it comes to
‘appropriate monitoring’ of the content aired on satellite TV; or is it that
traditional case of ‘turning a blind eye’ as commonly practiced in our country?
The situation certainly warrants a ‘rapid response’ plan as it constantly fuels
the development of a ‘morally decadent’ society which would in turn, would
result in extreme negative outcome.
As we continue to
encourage a rapidly improving entertainment industry and continue to promote
the right to ‘freedom of expression’, a lot more must be done to ensure that
‘freedom of expression’ represents ‘positive expression’ and the music videos
are simply visual representations of what they stand for…. MUSIC, GOOD MUSIC!!
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